I’m a 360 photographer in London, and most of my 360 work takes place inside museums, galleries, hotels, theatres, properties and other commercial spaces.
But 360 photography isn’t limited to interiors.
These photographs were made around London at night and during blue hour, including Tower Bridge, the Tower of London, More London, City Hall and the streets around 20 Fenchurch Street — the Walkie Talkie.
They are a good example of what happens when you take the same approach used for a professional interior 360 and put the camera outside on the streets of London.
360 Photography on Tower Bridge
The first 360 was photographed on Tower Bridge at night.
The illuminated towers dominate one direction, while the River Thames, traffic and the surrounding City of London become part of the view when you turn around.
That's one of the differences between a conventional photograph and a 360 photograph. With a still image, I decide what you see. With a 360, the viewer can look towards the bridge, turn towards the river, look along the road or look up at the architecture.
360 Photography from the Tower of London
The second 360 was photographed on the river bank outside the Tower of London, looking across the River Thames towards Tower Bridge and the South Bank.
From this position, Tower Bridge stretches across the river, with the South Bank and surrounding London buildings behind it. The riverside walkway and railings are close to the camera, giving the photograph a sense of actually being beside the Thames rather than simply looking at the bridge from a distance.
It was photographed around blue hour, with some colour still in the sky while Tower Bridge and the buildings on both sides of the river were already illuminated.
Turn around and the view changes completely, taking in the Tower of London and the riverside.
This is one of the advantages of 360 photography in London — the location becomes part of the photograph rather than being reduced to a single viewpoint.
More London, City Hall and Tower Bridge
A short distance along the river, another 360 brings several recognisable London landmarks into the same view.
City Hall and More London are close to the camera, while across the Thames you can see the Tower and Tower Bridge.
From one viewpoint, the viewer can look across the river, along the riverside walkway or back towards the surrounding architecture.
This is where 360 photography can be particularly useful for photographing a location. Rather than choosing one carefully framed view, the photograph allows someone to explore the surroundings themselves.
360 Photography Around the Walkie Talkie
The final location is in the City of London, around 20 Fenchurch Street, better known as the Walkie Talkie.
This was photographed from street level, looking upwards.
The curved shape of the Walkie Talkie rises above the street, with neighbouring City buildings and a strip of sky completing the view. Turn around and the surrounding streets and architecture become part of the photograph.
It's a good example of something a 360 can do that a conventional architectural photograph cannot quite replicate. The building isn't simply in front of you — it is part of the space around you.
How I Shoot 360 Photography in London
The basic approach is similar whether I'm photographing a London street, a hotel or the inside of a museum.
I choose the position for the camera, consider the view in every direction and capture the images needed to create the final spherical photograph.
Outside, there are obviously more variables to deal with. Pedestrians, traffic, changing light and the mixture of artificial and natural lighting all become part of the shoot.
At night, there is also the challenge of balancing bright buildings and street lighting with much darker areas of the scene.
I approach the work in much the same way as my other commercial photography, paying attention to composition, lighting, colour and detail rather than treating the 360 simply as a technical exercise.
From London Streets to 360 Virtual Tours
A single 360 photograph can be used on its own, but several 360 photographs can also be connected together to create an interactive 360 virtual tour.
For example, a tour could begin outside a building on a London street, continue through the entrance and then move through the interior.
This can work particularly well for hotels, museums, galleries, theatres, property, universities and other spaces where people need to understand the layout and surroundings before visiting.
My main 360 work includes both individual 360 photography and complete virtual tours.
View my 360 Virtual Tour Photography service
360 Virtual Tour Photography
Here's a short video showing some of my 360 virtual tour work:
Watch the 360 virtual tour video
I create 360 photography and virtual tours for a range of locations, including hotels, galleries, museums, theatres, commercial property and other public-facing spaces.
The work can be delivered as individual 360 photographs or as a connected interactive tour, depending on what the project requires.
360 Photography for London Locations
360 photography can be useful for much more than creating a virtual tour.
A single 360 photograph can document a location, show the surroundings of a building or give visitors a way to explore a space online.
Multiple viewpoints can then be connected together to create a complete experience.
I photograph 360 locations including:
London streets and landmarks
Hotels and hospitality spaces
Museums and galleries
Theatres and cultural venues
Commercial properties
Residential property
Universities and educational spaces
Retail and public spaces
I'm based in London and available for 360 photography across London, the UK and internationally.
Contact me about a 360 photography project
Frequently Asked Questions
Do you work as a 360 photographer in London?
Yes. I shoot 360 photography in London for museums, galleries, hotels, property, commercial spaces and outdoor locations.
The work can be supplied as individual 360 photographs or used as part of an interactive virtual tour.
What is the difference between 360 photography and a 360 virtual tour?
A 360 photograph is a spherical photograph captured from a single viewpoint, allowing the viewer to look around in every direction.
A 360 virtual tour connects multiple 360 photographs together so that the viewer can move from one viewpoint to another.
I shoot both the individual 360 photographs and the connected virtual tours.
Do you photograph Tower Bridge and London landmarks in 360?
Yes. These photographs include Tower Bridge, the Tower of London, the South Bank, More London, City Hall and the City of London.
Outdoor 360 photography can show a landmark itself as well as the surrounding streets, buildings and environment.
Do you shoot 360 degree photography in London?
Yes. 360 degree photography, 360 photography and spherical photography all describe the same basic idea — a photograph that captures the view around a single point.
Can a street 360 be included in a virtual tour?
Yes. A virtual tour doesn't have to start inside a building.
It can begin outside on the street, continue towards the entrance and then move through the interior. This can be particularly useful for hotels, museums, galleries, theatres and property.
Do you only shoot 360 photography?
No. My main work is commercial photography, including people, events, interiors, architecture, products and industrial photography.
360 photography is a specialist part of my work when a project needs an interactive way for people to explore a location.
360 Photographer London
If you're looking for a 360 photographer in London to photograph a building, exhibition, hotel, property, landmark or outdoor location, get in touch to discuss the project.